Social Media Marketing

What is social media marketing?

Social Media Marketing is reaching the 80% of people globally, who post a comment on Facebook or Twitter, upload an image to Instagram, Pinterest or Tumbler and spend at least 8 hours daily on these platforms. But why Bother with Social Media when it only takes away my privacy? you may ask. You certainly don't need social media if privacy is paramount in your business, otherwise, you are loosing out in reaching a valuable audience. With the advent of so many social media platform such as Facebook, Twitter, Instagram, SnapChat, Pinterest, LinkedIn and so much more, you can now reach over 300 million target users.

Social media gives your business a sophisticated and powerful tool to reach thousands of prospects with a small investment - now this is what you call modern day word-of-mouth advertising.

To get the best result from these social media platforms, you will need a strong business strategy and knowledge of online marketing to optimize your return on investment with the use of the these tools.

BITSolutions, Jamaica will build the metrics and measurement analytics into our social media marketing campaigns from the get go - giving you bit-by-bit information on how to measure results prior to investing in Social Media Marketing. Data analysis of your website traffic from the various source is our long term commitment to our customers.

This is What We Do For You

1. Analysis of Your Needs:

There is so much more we could tell you on this page, but we prefer the bit-by-bit approach, starting at "Analysis of Your Needs". Once the strategy is in place, we will help you with the tactics - the where, when, and how - that will implement your strategy.
- What exactly do you want to accomplish?
- What are the most pressing challenges?
- What are the most effective delivery tools?
- How can you build enduring relationships?
- How will social media assist in all the above?

2. Build a campaign plan:

Before you run a social campaign on Facebook, you should have a goal in mind, whether it is the number of fans gained, documents downloaded, coupons redeemed, or sweepstakes entries. The fact is, if you can not measure it, how will you know if your campaign was a success? You can run your social campaign for as long as you like, but the most successful ones have a 2- to 3-week window where you can publish, promote, and drive actions around it.

3. Create dynamite offers:

Whether you are selling products, services, or promoting a cause, you want to build your campaign around something that will get people to act - "like" and share your page with their network of friends. Think about what you can offer - whether it is a discount, exclusive content, or a sweepstakes. How will you know if your offer is good enough? Ask yourself if you would act on it if your favorite business or organization offered it to you.

Having created a plan for how you will tell the world about your campaign, and how you will keep the momentum going. Consider how to manage the process on your page, in your store, in your email newsletter, on twitter, and anywhere else you talk with customers or connect with those people you want to reach.